scottfraser Blog: Why is scottfraser OnTheMarket.com?


scottfraser Blog: Why is scottfraser OnTheMarket.com?

February 23, 2015

If you do not work within the property industry then the competition over property portals that has led to the establishment of OnTheMarket.com, has probably passed you by. However, if you are a landlord, tenant, buyer or seller – or just daydreaming about the house that the lottery might buy you – you need to know about this significant change in property searching.

 

 

OnTheMarket.com is the dream child of the agent owned cooperative, 'Agents Mutual' - a national collaboration of UK high street letting and estate agents, who aimed to place the control of property advertising back into the hands of practising agents who are at the forefront of today's busy market. Behind the scenes, agents have struggled with the 'duopoly' that property portals, such as RightMove and Zoopla, have had. Common concerns from agents range from the inflexiblities in how to advertise properties to the inaccurate or context-free information that spoil the display of their client's homes. 

 

As a result, following various regional and national meetings with the (somewhat rare!) uncompetitive cooperation of agents, Agents Mutual set about defining its mission: “A cleaner, fresher, more focused approach. No irritating ads, no unnecessary information, no spam mail and no nonsense. Just hundreds of thousands of beautifully presented homes for sale or for rent at all price points across the UK. What's more, as a mutual business without external shareholders, we will ensure that our focus remains on continuously improving the search experience.”

 

Extensive work has been done to ensure not only the successful launch but the widespread uptake of agent memberships, and most importantly that buyers and tenants are aware of the site, registered and ready to view the next available properties to buy or rent. As a property portal, OnTheMarket.com sets itself apart by having a year-long spring clean of the unnecessary clutter – it’s the clean, fresh and user-friendly search that keeps users engaged. The lack of pop-ups, extraneous and confusing information and advertisements allows the properties to speak for themselves and the viewer to absorb imagery and relevant information required to sell that property – or at least the initial viewing! 

 

Wandering down your local high street, it’s quick to spot who is in. The eye-catching window displays and ‘map pin’ logos have adorned our windows as well as other agents such as Savills, Carter Jonas and Knight Frank’s windows since the New Year and sit centre stage in an impressive TV advertising campaign. To ensure that your property is part of the latest way to advertise properties, look out for the logos to ensure that your agent is a member of OnTheMarket.com. You can watch the TV advert below:

 

 

Having only launched on the 26th January 2015, we’ve seen the success of OnTheMarket.com ourselves already – from their recorded 1 million hits, we’ve received strong quality leads from tenants and potential buyers. Our confidence in OnTheMarket.com allows us, and most other agents, to exclusively display properties for sale 48 hours before any other site. David Blythman, scottfraser’s Managing Director states: “In Oxfordshire’s fast moving property market, being in the right place, at the right time, can mean the difference between securing and missing out on your dream home. Utilising OnTheMarket.com in your property search will ensure you get an exclusive selection of properties in your area.

 

To ensure that you aren’t missing out, make sure that you sign up for OnTheMarket.com alerts by registering here: https://www.onthemarket.com. Make sure that you also download the iPhone app and add it to your ‘House Hunting’ favourites. To see how properties are displayed for sale, view Norton Close, Headington and for let view, Angevins House, City Centre.

 

Is your agent a member? We, at scottfraser, are proud to be founding members of Agents Mutual, and if you are keen to see how we can sell or let your home, call you local office now for a marketing proposal.

 

  • Author: Adrian Wraight, Sales Director
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